Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to identify a few lessons learned—one of which centers around Twitter. “That is one [social media platform] we missed,” he says. “We got into a dialogue on Twitter by 10 p.m. [on April 14, two days after the video was posted].
Domino’s Crisis Revisited
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