Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while another records him on a video camera narrating the entire process.