Critical Care: Media Relations Tactics For Weathering Crises Big & Small

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new online platforms that emerge every day for executives to deal with, but the media itself can't seem to find its footing in the topsy-turvy milieu. "The traditional news cycle is gone forever," says David Albritton, vice president of ITT Defense Communications at ITT Defense Electronics & Services. "There is more competition than ever before with 24-hour global access to real-time news that doesn't come from traditional print and broadcast media. [This] fosters that battle to be first instead of worrying about being right.

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