Critical Care: Media Relations Tactics For Weathering Crises Big & Small


One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new online platforms that emerge every day for executives to deal with, but the media itself can't seem to find its footing in the topsy-turvy milieu. "The traditional news cycle is gone forever," says David Albritton, vice president of ITT Defense Communications at ITT Defense Electronics & Services. "There is more competition than ever before with 24-hour global access to real-time news that doesn't come from traditional print and broadcast media. [This] fosters that battle to be first instead of worrying about being right.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.