Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team-- co-founder and managing partner, Steve Cody--in New York to direct employees. As news broke that the team's plane crashed somewhere in the Pacific, the rest of the Peppercom staff had to manage the unfolding crisis.