How To…Manage a News Conference

News conferences have come under renewed scrutiny lately; they're the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely from all over the world, should we even keep news conferences in our toolbox? The questions don't stop there. How effective is a news conference in disseminating information? Do we define success by the number of media pros in attendance, the quality of questions asked or the amount/tone of coverage?

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