"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know about crisis communications is borne out by high quality research? Dr. Tim Coombs of Eastern Illinois University has authored a new paper for the Institute for Public Relations Web site that synthesizes research-based knowledge in this area.
Tip Sheet: What Research Can Teach Us About Crisis Communications
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