2013 CSR Awards: Philanthropy Communications


Winner: Cantor Fitzgerald BGC - Cantor/BGC Charity Day 2012

Despite the continued economic downturn, global financial services company Cantor Fitzgerald, which lost 658 employees during the World Trade Center attacks, together with its affiliate BGC Partners, Inc., continues to promote philanthropy.

In commemoration of those workers who were lost, each year the company invites charities and celebrities to join its trading floors and execute real-time trades with clients. The company earmarks 100% of revenue generated from Charity Day to the Cantor Fitzgerald Relief Fund, which provides direct aid and support to charitable and humanitarian causes throughout the world.

Thanks to the high profiles of such actors, musicians, politicians and sports stars such as Edward Norton, 50 Cent, Eli Manning, model Kate Upton and many more, media attention was strong. CNBC reporter Mary Thompson was on-site throughout Charity Day, capturing key interviews with executives and the celebrities. The Wall Street Journal, NBC's “The Today Show”, AP, Splash News, Getty Images and WireImage also attended the day. NY 1, WCBS, WNYW (Fox), NBC shows and E! Entertainment Television also reported on the event.

Charity Day objectives were definitely met: $12 million raised for more than 130 charities worldwide, and friends, family and colleagues that were lost were commemorated in a very positive, inspiring way. —Scott Van Camp

Honorable Mentions:

  • APCO Worldwide - Working Toward Equity in Health

  • Darden Restaurants - Darden Restaurants Community Grants Program

  • Saucony - Saucony Run4Good Against Childhood Obesity

  • The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse

Back to the 2013 CSR Awards


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.