2013 CSR Awards: Hall of Fame – Amway One by One Campaign for Children

Amway One by One Campaign for Children

Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn't being channeled in a way that made a significant impact on local communities. The Amway One by One Campaign for Children was launched as a platform to engage the 3 million Amway Business Owners (ABOs) and 20,000 employees around the world.

The campaign, developed with the help of Boston-based Cone Communications, has focused the resources of Amway on a single global issue—improving the well-being of children in need. The Amway CSR team empowered country managers to choose their own partners based on global criteria. The team then researched the best local programs that modeled the ideal child-focused partnerships and communicated them broadly.

Amway One by One and has now reached the milestone of helping 10 million children. Among them: 90,000 children in Africa were reached with life-saving immunizations, 80,000 sight-impaired children in India were supplied with textbooks and 350,000 children in China got access to nutritious meals. Overall, Amway has tracked nearly $200 million in giving and more than 2.5 million volunteer hours. —Steve Goldstein

Back to the 2013 CSR Awards

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.