2013 CSR Awards A-List: Waggener Edstrom Worldwide


Waggener Edstrom Worldwide

Waggener Edstrom Worldwide uses earned, paid and owned mediums to help its clients achieve their CSR goals. WE is a partner to and champion of international leaders including Microsoft Corp., T-Mobile USA and UNICEF, among others. By advancing its clients' ingenuity and influence, WE turns innovation into impact.

From an agency perspective, people are at the heart of the company's business and corporate citizenship strategy, and employees value the company's commitment. In 2011 more than two-thirds (68%) of employees who responded to the company's annual citizenship survey reported that WE's corporate citizenship efforts are either a somewhat important or very important reason they choose to work for the company.

WE also considers engaging with its key stakeholders—including employees, clients, suppliers and nonprofits—to be an important education tool, business performance tool and risk mitigation approach for its corporate citizenship strategy.

The agency partners with numerous organizations for CSR initiatives, including the Clinton Global Initiative, NetHope and Mercy Corps. As part of WE’s Clinton Global Initiative commitment, Mercy Corps continues to execute on an education and economic empowerment project in the Derashe and Konso districts of southern Ethiopia, distributing loans (up to $150) to mothers or female caregivers contingent upon their daughters' enrollment in secondary school. —Scott Van Camp

Back to the 2013 CSR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.