2013 CSR Awards A-List: Fleishman-Hillard


Fleishman-Hillard

In 2007, Fleishman-Hillard became one of the first major PR firms to formalize a CSR and sustainability practice. Today, this practice is one of the fastest-growing disciplines within the agency. It also earned the company's Practice Group of the Year honors in 2011.

The agency’s  "Think, Say, Do" methodology delivers CSR solutions grounded in an understanding of its clients' core businesses and the audiences who matter most: customers, current and prospective employees, investors, nongovernmental organizations, legislators/regulators, communities, business partners and news media.

This methodology has been put into play working with the Allstate Foundation in 2011 to develop its Purple Purse program to educate and support victims of domestic violence, a campaign that resulted in more than 70 million impressions.

Fleishman-Hillard brought full-service strategy, execution and support to Visa's CSR efforts, including a robust campaign of external and internal communications, reporting and management of a program to identify and cultivate NGO partnerships.

On the CSR reporting front, the agency has developed formal sustainability reports—aligned with the GRI framework—for such brands as Anheuser-Busch InBev, Hyatt, Enterprise and Omnicom.

In addition, Fleishman-Hillard practices what it preaches, taking steps to reduce resource consumption and greenhouse gas (GHG) emissions associated with its operations; recruiting and retaining a workforce that reflects the global community, while striving to foster a diverse working environment; and reviewing and strengthening its business policies and practices to ensure that it upholds the highest standards of integrity and responsibility. —Scott Van Camp

Back to the 2013 CSR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.