2013 CSR Awards A-List: Edelman


For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and social issues, from StarKist's dolphin-safe tuna and Dove's Campaign for Real Beauty to Starbucks' Shared Planet and GE's ecomagination.

These and other initiatives demonstrate the comprehensive nature of Edelman's Business + Social Purpose practice and its ability to help clients achieve more prosperous communities, increase trust, encourage behavior change and attain commercial success.

A cornerstone for Edelman’s CSR efforts is research. Using its Trust Barometer, Edelman goodpurpose Global Survey and Health Engagement Barometer, the agency develops long-term, multi-dimensional strategies and programs for corporations that leverage assets, reach, scale and market positioning to drive mutual benefits for business and society.

Measurement and ROI are core to Edelman’s methodology in building purpose platforms. Analyzing metrics during the "evaluate" phase of the process, the agency identifies key performance indicators and success measures specifically relevant to the company and the issue focus. This allows for a highly customized approach to measurement based on client objectives, business model and industry.

Edelman’s list of CSR accomplishments for clients is long. Just a few include successfully launching GE's ecomagination corporate positioning campaign; giving women a reason to join forces in combating heart disease for American Heart Association's "Go Red for Women"; burnishing Walmart's image as America's leading retailer and helping it to address important societal needs, from the environment to nutrition; and launching Starbucks' global Shared Planet concept. —Scott Van Camp

Back to the 2013 CSR Awards

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech


Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook


This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.