2013 CSR Awards A-List: Blick & Staff Communications


 

Blick & Staff Communications

Now in its 20th year of communications work rooted in corporate social responsibility, what makes Blick & Staff unique is its long-term client and cause partner relationships (many 10+ years) and its matchmaking skills—partnering brands with their perfect cause match.

Case in point: Working with Build-A-Bear Workshop since 2004, Blick & Staff looks to demonstrate that the company has a heart through the Huggable Heroes program that encourages youth volunteerism. Each year a multi-tiered, multi-touch approach engages schools, community groups and nonprofits to identify the best ways to recruit nominees and engage organizations to participate in the program. Heroes are honored at a ceremony that includes a service project, and they each receive a scholarship and donation to a charity of choice.

Now in its 10th year, more than 100 children have been named Huggable Heroes and have collectively been awarded nearly $1 million in donations and scholarship money. Thanks in part to the half a billion media impressions garnered, funds and gathered items raised topped $40 million. —SVC


Back to the 2013 CSR Awards





 


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.