2013 CSR Awards A-List: Blick & Staff Communications


 

Blick & Staff Communications

Now in its 20th year of communications work rooted in corporate social responsibility, what makes Blick & Staff unique is its long-term client and cause partner relationships (many 10+ years) and its matchmaking skills—partnering brands with their perfect cause match.

Case in point: Working with Build-A-Bear Workshop since 2004, Blick & Staff looks to demonstrate that the company has a heart through the Huggable Heroes program that encourages youth volunteerism. Each year a multi-tiered, multi-touch approach engages schools, community groups and nonprofits to identify the best ways to recruit nominees and engage organizations to participate in the program. Heroes are honored at a ceremony that includes a service project, and they each receive a scholarship and donation to a charity of choice.

Now in its 10th year, more than 100 children have been named Huggable Heroes and have collectively been awarded nearly $1 million in donations and scholarship money. Thanks in part to the half a billion media impressions garnered, funds and gathered items raised topped $40 million. —SVC


Back to the 2013 CSR Awards





 




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.