With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers

As companies weave CSR efforts into the business fabric, they are increasingly tapping into their most precious resource: employees. And why not? According to the 2012 TBWA Worldwide Social Activism Study, seven in 10 young adults age 20-28 are social activists; one in two donates time to support causes he or she cares about and three in four activists would seek employment with a company that supports a social cause. As the economy’s needle slowly moves towards the positive and companies bring younger talent into the fold, this propensity towards social activism and volunteerism is bound to become mission critical. And not only are employees more eager to volunteer for community projects throughout the globe, they are willing to give their hard-earned cash.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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