As companies weave CSR efforts into the business fabric, they are increasingly tapping into their most precious resource: employees. And why not? According to the 2012 TBWA Worldwide Social Activism Study, seven in 10 young adults age 20-28 are social activists; one in two donates time to support causes he or she cares about and three in four activists would seek employment with a company that supports a social cause. As the economy’s needle slowly moves towards the positive and companies bring younger talent into the fold, this propensity towards social activism and volunteerism is bound to become mission critical. And not only are employees more eager to volunteer for community projects throughout the globe, they are willing to give their hard-earned cash.
With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers
You might also be interested in: