Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business


Huntington Bank’s Are You In? campaign included print ads aimed at customers and communities where the bank did business. Image Courtesy of Huntington Bank Company: Huntington Bank Timeframe: Jan. 2011 - Present For Huntington Bank, headquartered in Columbus, Ohio, the terms “diversity” and “inclusion” needed to be more than company values—they needed to part of the business strategy. Huntington recognized that a diverse and inclusive workforce would have a positive impact on customer relationships and boost performance within the organization.

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