Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

IBM volunteers install solar panels in California. The Celebration of Service campaign rallied employees, clients, business partners, NGOs and nonprofits worldwide to give back to their communities.  Photo courtesy of Ketchum Company: IBM Agency: Ketchum Timeframe: July 2010 - Dec. 2011 IBM has been a global technology leader for more than 100 years, making some of the biggest contributions and advancements to businesses, schools and communities worldwide. As the company began preparations for its landmark centennial anniversary, which took place in 2011, it wanted to celebrate in a style it felt was aligned with its business values and heritage.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.