Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

by Linda Romanello | 07/30/2012

To mark its 100th anniversary, IBM's Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

You might also be interested in:

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership
Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant
Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications
Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

Comments Off

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.