Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

IBM volunteers install solar panels in California. The Celebration of Service campaign rallied employees, clients, business partners, NGOs and nonprofits worldwide to give back to their communities.  Photo courtesy of Ketchum Company: IBM Agency: Ketchum Timeframe: July 2010 - Dec. 2011 IBM has been a global technology leader for more than 100 years, making some of the biggest contributions and advancements to businesses, schools and communities worldwide. As the company began preparations for its landmark centennial anniversary, which took place in 2011, it wanted to celebrate in a style it felt was aligned with its business values and heritage.

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