Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign


IBM volunteers install solar panels in California. The Celebration of Service campaign rallied employees, clients, business partners, NGOs and nonprofits worldwide to give back to their communities.  Photo courtesy of Ketchum Company: IBM Agency: Ketchum Timeframe: July 2010 - Dec. 2011 IBM has been a global technology leader for more than 100 years, making some of the biggest contributions and advancements to businesses, schools and communities worldwide. As the company began preparations for its landmark centennial anniversary, which took place in 2011, it wanted to celebrate in a style it felt was aligned with its business values and heritage.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.