Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position

NASCAR Day Car Wash for Kids was one of three events to help raise money and awareness for children in need.  Photo courtesy of Aspire Commuunications Organization: NASCAR Foundation Agency: Aspire Communications Timeframe: Aug. 2010 - Present As NASCAR goes into full racing mode each summer, the popular American sport grabs a big chunk of media attention. The road to media coverage for the NASCAR Foundation, the sport’s charitable giving arm, is not always so smoothly paved. In August 2010 the NASCAR Foundation began analyzing its long-term growth and marketing strategy.

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