B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Conveying the business case for corporate responsibility and sustainability at a time of financial uncertainty remains a challenge. In too many cases, doing “good” is seen as an aspirational virtue, rather than a critical component of future growth. We queried B2B communications trailblazers to learn how their organizations have adopted an expanded vision of sustainability across environmental, social and governance issues that align with the core measures of business performance. CAROLYN ROHRER Public Relations Manager, Sustainability, Autodesk We’re facing some of history’s biggest challenges—a population of 7 billion and growing; needing to get clean water and food to all of those people; diminishing natural resources. And many of these are fundamentally problems of design.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.