B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Conveying the business case for corporate responsibility and sustainability at a time of financial uncertainty remains a challenge. In too many cases, doing “good” is seen as an aspirational virtue, rather than a critical component of future growth. We queried B2B communications trailblazers to learn how their organizations have adopted an expanded vision of sustainability across environmental, social and governance issues that align with the core measures of business performance. CAROLYN ROHRER Public Relations Manager, Sustainability, Autodesk We’re facing some of history’s biggest challenges—a population of 7 billion and growing; needing to get clean water and food to all of those people; diminishing natural resources. And many of these are fundamentally problems of design.

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