Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign


Timberland’s Hortiscope Facebook Quiz pointed consumers to a Virtual Forest to plant virtual trees. The quiz was a popular tab during the week of Arbor Day 2011, drawing more than 36,000 impressions. Photo courtesy of Cone Communications Company: Timberland Agency: Cone Communications Timeframe: Feb. - April 2011 For the past 11 years, leading outdoor footwear and apparel brand Timberland has maintained a long-standing commitment to environmental stewardship by helping to combat deforestation through tree-planting initiatives and sustainable agro-forestry (combining crops with forests). The company’s efforts began in 2001, when it made a pledge to help reforest China’s Horqin Desert.

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