Facebook and video figure heavily into Timberland's campaign to plant 5 million trees around the globe by 2015.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign
You might also be interested in:
- Tim Cook Outs Apple as an 'Advocate for Human Rights and Equality'
- Digital PR Awards: Cause Marketing/CSR
- Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
- 'People's Climate March' Puts Pressure on Sustainability Communicators
- The Ice Bucket Challenge: PR Takeaways From a Sensation