2012 CSR Awards: Sustainability/CSR Report

Winner: SAP – Sustainability at SAP

SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several new features to extend and maximize the dialogue, including making the report accessible via all smartphones, tablets and a variety of social and mobile channels. The report presents data, trends and detailed insights on 11 core metrics that fall into three main areas of impact: environmental, social and economic. In videos, SAP’s co-CEOs talk about the role of sustainability at SAP, its impact on customers and the overall importance of sustainability for businesses worldwide. In the SAP performance overview readers can use interactive dashboards to explore key performance indicators. The report also includes an updated edition of the SAP Sustainability Map, which displays the full landscape of a customer’s business processes and IT activities related to sustainability. SAP also gave users the ability to comment on each page of the report, and created an entire section to help people get involved by offering resources and interactive “sand pits” to discuss ideas. —BM


Honorable Mentions:

Allstate Insurance Company – 2010 Allstate Social Responsibility Report: Allstate’s 2010 report incorporates key sustainability initiatives designed to deliver long-term value to the company and society, and measurable annual results.

Best Buy and Edelman – Best Buy Releases 2011 Sustainability Report: In lieu of a typical publication, the Edelman team created an interactive microsite to appeal to consumers, who are not everyday readers of CSR reports. To accompany the site’s launch, the team hosted live Twitter interviews with Best Buy leaders, moderated by Forbes contributor Aman Singh.

CA Technologies – What Moves Us—CA Technologies Sustainability Report: Melding the principles of the United Nations (UN) Global Compact in combination with Global Reporting Initiative guidelines, CA Technologies collected more data in more areas using its ecoSoftware solution than ever before.

Dell Inc. – 2011 Dell Corporate Responsibility Report: With its “Thoughtful inquiry” theme, the report communicated the intersection of brand platforms and corporate responsibility, drawn from Michael Dell’s letter at the front of the publication.

FedEx Corporation and Unboundary – FedEx Global Citizenship Report: Delivering a Better World: FedEx’s report includes information about its team members’ efforts in pioneering new technologies that make FedEx systems, vehicles and routes more efficient.

H.J. Heinz Company – Heinz 2011 CSR Report: Heinz’ online report details key initiatives such its Global Agriculture Program and its proprietary HeinzSeed program, which supplies approximately six billion all-natural hybrid tomato seeds each year to growers in more than 30 countries.


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