2012 CSR Awards: Hall of Fame – Timberland


Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives and engaging in community service—are firmly embedded within its business goals. In fact, Timberland thinks of CSR as a real competitive advantage. The company has dramatically reduced energy costs and its greenhouse gas emissions, and is creating top-line growth by meeting consumers’ growing wants for green products. And it has communicated these accomplishments in an innovative and often fun manner, as demonstrated by its humorous “Man on the Street” videos produced for its 2011 Arbor Day campaign. —SVC

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.