2012 CSR Awards: Hall of Fame – Deloitte, Greening the Dot


Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals remain the same: generate awareness, understanding and engagement in order to foster informed decisions that take into account the impact of one’s choices on the environment. Led by Suzanne Keel- Eckkmann and Jack McFadden, Greening the Dot focuses on action initiatives with near-term—rather than long-term—end dates and uses technology as an enabler: witness the success of PlanetSaver, a software program that reduces screen saver energy consumption (downloaded more than 50,000 times since 2010); and the Next Generation Web site, which offers visitors a toolkit with 23 green projects. —SVC

 




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