2012 CSR Awards: Environmental Stewardship


Winner: Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org


To raise awareness of electronics recycling, in April, 2011 CEA launched the eCycling Leadership Initiative, an electronics industry-wide effort aiming to recycle 1 billion pounds of electronics annually by 2016. Program execution included a launch press event at the Magnolia Theater of a Washington, D.C. Best Buy store—featuring a 387-pound see-through Plexiglas box, which is the amount of e-waste Best Buy collects every minute at its stores nationwide—a press release and media outreach. A Web site, www.GreenerGadgets.org, welcomed nearly 15,000 unique visitors and almost 36,000 page views in one month after launch. —SVC

 

Honorable Mentions:


American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint: A mobile Fuel Smart education booth for events helped exceed program goals in 2011, including 13,000 hits on the Fuel Smart Web site.

Bayer AG – “Dream Production” CO2 Reduction Communication Campaign: Bayer promoted its new industrial manufacturing demonstration plant that switched from using chlorine to a greener technology that will result in better energy consumption and reduced CO2 emissions.

Enermodal Engineering, a member of MMM Group Limited – A Grander View: Communicating Canada’s Most Energy-Efficient Office: To trumpet its new office building, which uses 82% less energy and 89% less water than a conventional structure, Enermodal created a 70-page magazine to distribute to employees, building tour guests, clients and the media.

USANA Health Sciences – USANA Green Initiatives: Employee“lunch and learns”on green initiatives plus online apps to reduce paper usage helped USANA save 3 million tons of paper in 2011.

VHA Inc. and Chandler Chicco Agency – VHA Sustainability Program: Targeting employees, hospital members and suppliers, the health care cooperative launched its first Excellence Awards for sustainability leadership, and updated its sustainability Web site, where members share ideas, challenges and expertise.

 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.