Winner: Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org
To raise awareness of electronics recycling, in April, 2011 CEA launched the eCycling Leadership Initiative, an electronics industry-wide effort aiming to recycle 1 billion pounds of electronics annually by 2016. Program execution included a launch press event at the Magnolia Theater of a Washington, D.C. Best Buy store—featuring a 387-pound see-through Plexiglas box, which is the amount of e-waste Best Buy collects every minute at its stores nationwide—a press release and media outreach. A Web site, www.GreenerGadgets.org, welcomed nearly 15,000 unique visitors and almost 36,000 page views in one month after launch. —SVC
American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint: A mobile Fuel Smart education booth for events helped exceed program goals in 2011, including 13,000 hits on the Fuel Smart Web site.
Bayer AG – “Dream Production” CO2 Reduction Communication Campaign: Bayer promoted its new industrial manufacturing demonstration plant that switched from using chlorine to a greener technology that will result in better energy consumption and reduced CO2 emissions.
Enermodal Engineering, a member of MMM Group Limited – A Grander View: Communicating Canada’s Most Energy-Efficient Office: To trumpet its new office building, which uses 82% less energy and 89% less water than a conventional structure, Enermodal created a 70-page magazine to distribute to employees, building tour guests, clients and the media.
USANA Health Sciences – USANA Green Initiatives: Employee“lunch and learns”on green initiatives plus online apps to reduce paper usage helped USANA save 3 million tons of paper in 2011.
VHA Inc. and Chandler Chicco Agency – VHA Sustainability Program: Targeting employees, hospital members and suppliers, the health care cooperative launched its first Excellence Awards for sustainability leadership, and updated its sustainability Web site, where members share ideas, challenges and expertise.