2012 CSR Awards: CSR Pros of the Year – John Brock


Coca-Cola Enterprises


John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic business priorities—with CSR as an integral component. In 2009, the company rolled out Commitment 2020, which focused on achieving aggressive but attainable goals in CSR by 2020. In 2011, Brock met with a group of 25 key stakeholders from CCE’s European markets and asked for their feedback on what sustainability leadership entails. Their input resulted in a fresh sustainability program, “Deliver for Today, Inspire for Tomorrow.” It was announced in Sept. 2011 as part of CRS in Action Week, in which local communities and CCE’s 13,500 employees partnered with key customers and organizations to clean rivers and beaches, implement local recycling programs and more. Brock’s efforts get results. Last year CCE received the Carbon Trust Standard Award in recognition of its carbon management and reduction achievements—earning the top score out of 675 companies. —SVC





Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.