Coca-Cola Enterprises
John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic business priorities—with CSR as an integral component. In 2009, the company rolled out Commitment 2020, which focused on achieving aggressive but attainable goals in CSR by 2020. In 2011, Brock met with a group of 25 key stakeholders from CCE’s European markets and asked for their feedback on what sustainability leadership entails. Their input resulted in a fresh sustainability program, “Deliver for Today, Inspire for Tomorrow.” It was announced in Sept. 2011 as part of CRS in Action Week, in which local communities and CCE’s 13,500 employees partnered with key customers and organizations to clean rivers and beaches, implement local recycling programs and more. Brock’s efforts get results. Last year CCE received the Carbon Trust Standard Award in recognition of its carbon management and reduction achievements—earning the top score out of 675 companies. —SVC
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