2012 CSR Awards: Corporations With Less Than 10K Employees

Winner: Honda Manufacturing of Alabama

In the wake of the devastating tornadoes that swept through Alabama on April 27, 2011, Honda Manufacturing of Alabama (HMA) took immediate action, providing manpower, relief items and vehicles to help the affected communities—HMA’s own communities—recover from the tragedy.

One of the biggest challenges facing nonprofit organizations in the aftermath of the tornadoes was not only the large volume of requests from survivors, but also an overwhelming number of volunteers wanting to help. HMA provided these agencies with assistance by working closely with volunteer coordinators to plan relief activities that met specific agencies’ and affected areas’ needs. As volunteer groups derived from its base of 4,000 associates grew larger, HMA provided transport to cleanup sites twice a week. HMA, which was operating on a reduced production schedule due to the Japanese earthquake and tsunami in March 2011, further incentivized and rewarded the associates who took the time to help those in need by paying them their normal hourly wage. —SP

Honorable Mentions:

Carmichael Lynch Spong: For Carmichael Lynch Spong, CSR hits home—literally. Its LEED-qualified workspace features sustainable office products and motion-censored lighting in restrooms and storage areas.

Doral Bank: In 2011, Doral Bank launched “d Verde,” a campaign to invest close to $1 million in energy conservation initiatives, and “Women of Success,” to provide assistance to women entrepreneurs.

VHA Inc: At CleanMed 2011, a global conference on sustainable healthcare, VHA hosted tours of an Ascent Reprocessing facility, where attendees learned about device reprocessing and safe sustainability options.


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.