2012 CSR Awards: Annual Report

Winner: Bank of America, Weber Shandwick, APCO Worldwide and Hill Holiday Opportunity in Motion: Bank of America’s 2010 Corporate Social Responsibility Report

In 2010, Bank of America published its first comprehensive GRI-compliant Corporate Social Responsibility Report, the scope of which went far beyond the bank’s previous sustainability reports, which focused exclusively on environmental data and factors. The 2010 report also reflected the key business decisions of the year. Laid out in six chapters, the report included a description of the bank as it completed the integration of its two acquisitions, Merrill Lynch and Countrywide, before moving on to Corporate Governance and Risk, Advocacy and Political Involvement, and Procurement. Media coverage on the report reached more than 1.8 million readers via online coverage and 900,000 in print impressions. Outlets including Fast Company and Triple Pundit published in-depth stories about the report. —SP

Fast Fact: Bank of America employees volunteered over 1.3 million hours for nonprofits and community organizations in 2010.


Honorable Mentions:

Apartment Investment and Management Company and Singer Associates – Aimco Corporate Citizenship Report: The report elaborates how Aimco doesn’t just invest in its physical property, but in the environment and the community as well. While the info is detailed, it’s interspersed with infographics and fast facts to make it easy to understand.

Brown-Forman Corp. – 2011-2012 Corporate Responsibility Report: The beverage-maker highlights how it fosters responsible drinking, environmental sustainability, employee relations and community involvement initiatives via in-depth interviews with those in the organization who are leading the charge.

CSC – CSC Annual CR Report: CSC’s 2011 achievements, which include hiring its first ever chief diversity officer, are spotlighted in a detailed report punctuated by blurbs and pictures highlighting milestones, achievements and successful partnerships.

Dresser-Rand – Dresser-Rand 2010 Annual Report: Accelerating Profitable Growth: Dresser-Rand’s annual report is—in the purest definition of the word—comprehensive to the point of including its annual Form 10-K filing with the Securities and Exchange Commission.


Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.