2012 CSR Awards: A-List – Strategic Objectives


Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients such as Leon’s Furniture Ltd., whose program included a partnership with the Boys & Girls Clubs of Canada, and the Koodo mobile brand’s launch of Koodonation, a community of “microvolunteers.” Strategic Objectives conceived for Cashmere Bathroom Tissue its “Fashion with Compassion” program, an annual fund- and awareness-raiser for the Canadian Breast Cancer Foundation. Since 1986 Strategic Objectives has partnered with The Body Shop on a number of CSR programs, most recently the Stop Sex Trafficking of Children & Young People campaign and petition, which reached the seat of the Canadian government in August 2011. —SG

 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.