2012 CSR Awards: A-List – Euro RSCG Worldwide


Since stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has been more committed than ever to finding potential charities and soliciting marketplace research to best assess the causes that click with its clients’ values and make smart business sense for them. Euro RSCG and Sears Holdings have worked together to make Sears’ long-term cause marketing program Heroes at Home continually engaging. Its work with Sears opened the door to a partnership with Ford, with the agency ultimately being named AOR for Ford’s Warriors in Pink breast cancer program. Other CSR wins: Purina Chef Michael’s pet rescue event (77.6 million media impressions); the Toyota Pro/Celebrity Race (721 million media impressions); and the Transitions Optical Healthy Sight for Life Fund (3.7 million impressions in trade media in the first year). —SG

 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.