2012 CSR Awards: A-List – Euro RSCG Worldwide

Since stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has been more committed than ever to finding potential charities and soliciting marketplace research to best assess the causes that click with its clients’ values and make smart business sense for them. Euro RSCG and Sears Holdings have worked together to make Sears’ long-term cause marketing program Heroes at Home continually engaging. Its work with Sears opened the door to a partnership with Ford, with the agency ultimately being named AOR for Ford’s Warriors in Pink breast cancer program. Other CSR wins: Purina Chef Michael’s pet rescue event (77.6 million media impressions); the Toyota Pro/Celebrity Race (721 million media impressions); and the Transitions Optical Healthy Sight for Life Fund (3.7 million impressions in trade media in the first year). —SG