2012 CSR Awards: A-List – Euro RSCG Worldwide


Since stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has been more committed than ever to finding potential charities and soliciting marketplace research to best assess the causes that click with its clients’ values and make smart business sense for them. Euro RSCG and Sears Holdings have worked together to make Sears’ long-term cause marketing program Heroes at Home continually engaging. Its work with Sears opened the door to a partnership with Ford, with the agency ultimately being named AOR for Ford’s Warriors in Pink breast cancer program. Other CSR wins: Purina Chef Michael’s pet rescue event (77.6 million media impressions); the Toyota Pro/Celebrity Race (721 million media impressions); and the Transitions Optical Healthy Sight for Life Fund (3.7 million impressions in trade media in the first year). —SG

 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.