2012 CSR Awards: A-List – Euro RSCG Worldwide


Since stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has been more committed than ever to finding potential charities and soliciting marketplace research to best assess the causes that click with its clients’ values and make smart business sense for them. Euro RSCG and Sears Holdings have worked together to make Sears’ long-term cause marketing program Heroes at Home continually engaging. Its work with Sears opened the door to a partnership with Ford, with the agency ultimately being named AOR for Ford’s Warriors in Pink breast cancer program. Other CSR wins: Purina Chef Michael’s pet rescue event (77.6 million media impressions); the Toyota Pro/Celebrity Race (721 million media impressions); and the Transitions Optical Healthy Sight for Life Fund (3.7 million impressions in trade media in the first year). —SG

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.