2012 CSR Awards: A-List – APCO Worldwide


APCO Worldwide has a team of CSR professionals spread across 30 offices in North America, Europe, the Middle East and Asia, helping clients in nearly every industry engage in a range of environmental, social and governance issues. APCO has developed nine principles for creating and communicating CSR strategies: understand stakeholder expectations; tie all CSR efforts to the business; think creatively about how your business can make a difference; be transparent across all CSR issues; audiences want to know about your CSR efforts; communicate internally and externally; humanize CSR communication; measure and evaluate CSR efforts. Putting these nine principles to work for client Microsoft, APCO helped tell the company’s complex global CSR story by revamping its Citizenship Web site with an interactive world map, adding more data and transparency to Microsoft’s 2010 and 2011 citizenship reports and creating government toolkits to help employees around the world speak with their local governments about the company’s citizenship. The results: All of Microsoft’s stakeholders now have a much clearer view of Microsoft’s CSR activities. —SG


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.