2012 CSR Awards: CSR Pro of the Year – Michael Kempner

MWW Group

For more than 25 years, Michael Kempner, founder, chairman and president of MWW Group, has been a strong advocate for CSR efforts at the agency and for its clients. In late 2010, Kempner was appointed to the White House Council for Community Solutions by President Obama. The committee, which includes Michelle Obama and Jon Bon Jovi as members, helps create programs to mobilize citizens, nonprofits, businesses and government to work together to solve community needs, particularly in the area of disengaged youth. From a green perspective, in 2011 MWW partnered with Social Media Week, a global conference dedicated to green initiatives. MWW hosted a panel, “Sustainability 2.0,” which explored the opportunity to harness social media to promote social good. Kempner also created a formal MWW CSR committee to further improve its own impact in the space. MWW provides each of its employees with 10 workday hours to be used for community service projects—an offer that many employees have taken. In addition, in 2011 the agency announced the launch of the MWW Citizen of the year Award, honoring the employee that best embodies the agency’s strong commitment to CSR. —SVC


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