Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

Company: Barefoot Wine & Bubbly Agency: Hunter Public Relations Timeframe: Fall 2010 - Present For the June 4, 2011, Chicago cleanup effort at the Navy Pier, Barefoot Wine and Surfrider Foundation volunteers combed the beach for trash, and afterwards enjoyed free Barefoot Wine and a concert. Photo courtesy of Hunter Public Relations Not all wine brands align themselves with pristine Napa Valley-like landscapes and upscale tasting events. For more than 20 years, Barefoot Wine & Bubbly has crafted its unique image by making wine fun and by supporting nonprofits and local communities through donations of time, money and, of course, wine. In 2007, Barefoot and Hunter Public Relations channeled this tradition of sipping alongside great causes to develop the Barefoot Wine Beach Rescue Project, a program that highlights the brand’s passion and spirit for two things: bare feet and clean beaches. It’s hard to have barefoot fun on beaches when so many are closed or posted as unhealthy.

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