CEO Cred Suffers Biggest Barometer Dip in 9 Years


Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular employees as credible spokespersons rose 16 points from last year’s study. Other trust highlights include:
  • In 17 of the 25 countries surveyed, government is now trusted by less than half to do what is right.
  • Traditional media and online search engines are the most trusted sources of information for people searching for general news and information, new product information, news on an environmental crisis and company news.
  • Social networking (88%), microblogging (86%) and content-sharing sites (75%) witnessed the most dramatic percentage increase as trusted sources of information about a company.
  • In the U.S, trust in all media sources rose, with major jumps in the perceived trustworthiness of television, radio and newspapers as sources of information about a company—by 23%, 13% and 11%, respectively.
  • 64% say that treating employees well is important to building their trust in a company, but only 27% say that business is doing a good job of that.
 
Source: Edelman




Tags: , | Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.