Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don't get too caught up in how big it opens when it goes public. This messaging strategy is being used to moderate lofty expectations for an IPO that will most likely set a new record within the technology sector. Facebook said on Feb. 1 that it will look to raise $5 billion for its upcoming IPO in the spring or summer of 2012. There is no doubt about Facebook’s potential for growth; all you have to do is take a look at its listed statistics.

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