2012 Communications Budgets: What’s In? What’s Out?

It’s that time of year again: PR budgets for 2012 are in the planning stages, and with the economy still stagnant, many communications pros are configuring not only where their dollars will be spent, but also refiguring where their dollars will come from. But, according to Art Stevens, managing partner at StevensGouldPincus, a communications merger and management consulting firm, organizations are in a quandary. “Blue-chip companies are making cuts like never before, and are running without new personnel,” he says. “They feel that there’s a sword over their heads—they want to tell good stories about themselves, through CSR, for example. But it’s tough to do that when you’re downsizing.

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