â–¶ Double Your Fun: A Lexicon study of more than 500 English speakers in the U.S. finds that when it comes to brand names, some spelling variations consistently and reliably communication specific brand attributes. The study findings include: • Products whose names had double letters are more apt to be judged as having more features and capabilities. Thus, people are more likely to believe that a new smartphone called Zepp will have a more robust set of features than one called Zep.
Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable
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