2011 Legal PR Awards: Social Responsibility/Philanthropy


Winner: Lesser, Lesser, Landy & Smith, PLLC - Business Builds Community, Community Builds Business

Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice. Corporate responsibility and philanthropy, rather than an aggressive guerrilla consumer marketing approach, serve as the firm’s marketing cornerstone in securing its positioning as a premier personal injury firm in Florida. In 2010, Lesser, Lesser, Landy & Smith was involved in several community outreach programs, such as Autism Speaks and a local holiday food drive. The results from such engagements are better than billboards: New client cases were up by more than 62%; referrals climbed by 15%; and the firm was recognized by several organizations for its community advocacy leadership.


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