2011 CSR Awards: Nonprofit/Corporate Partnership


Winner: Bridgestone & Meals on Wheels - Together, Let’s Drive Away Senior Hunger


Bridgestone joined with the Meals on Wheels Association of America to help raise awareness of the fact that 6 million seniors face hunger on a daily basis. Bridgestone team members delivered meals at locations including St. Vincent’s Meals on Wheels program in Los Angeles—the largest MOWAA program in the country, which delivers meals to 2,600 clients per day. Racing legend Mario Andretti lent his support by delivering meals to seniors in Illinois. To help raise funds for MOWAA, Bridgestone donated $1 every time a customer purchased a special service package. Nearly 100,000 customers took part in this  promotion, which ran from July 1 to Aug. 31, 2010.  —RD


Honorable Mentions:
AstraZeneca Turkey – First Step to First Aid
: The First Step to First Aid project provides first aid training to grade school students in underprivileged communities. The project has reached more than 31,000 students, with plans to go nationwide in 2011.

Siemens Foundation/Discovery Education – Siemens We Can Change the World Challenge: Now in its second year, the WCCTWC program encourages grade school students to create solutions to environmental problems in their schools and communities across the country. Over 13,000 students participated in 2010 initiative, which will be expanded to high school students for the 2010-2011 school year.

The USA Science & Engineering Festival and Lockheed Martin: Inspiring the Next Generation of Innovators:
To help inspire children to explore careers in science and engineering, Lockheed Martin hosted the first ever USA Science & Engineering Festival. This two-day Expo providing more than 1500 free, hand’s on science activities to the National Mall in Washington DC. More than 500,000 people visited the National Mall with 250,000 visiting 82 satellite events across the country.

Southwest Airlines Company – Medical Transportation Grant Program: In 2010 Southwest provided $1.2 million to provide complimentary travel to patients and family members that must travel for medical care. Southwest plans to double the program’s budget in 2011.

Weber Shandwick Dallas – Michelson ExxonMobil Teachers Academy: Golf great Phil Mickelson and his wife Amy partnered with ExxonMobil to create a professional development program for teachers to find new ways to inspire students interest in science and math. In 2009 the program went national, generating 3,000 applications for the Academy through www.sendmyteacher.com Web site.


Back to CSR/Legal PR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.