2011 CSR Awards: CSR Executive of the Year – Marketer


Winner: Leslie Brunt, Program Director, The Pizza Hut BOOK IT! Program


In 2001, Leslie Brunt took over day-to-day operations for Pizza Hut’s BOOK IT! National Reading Incentive Program, but in the last two years she’s brought the program to more schools than ever before: the six-month reading program was used in 1.4 million classrooms in 80,000 schools, reaching an estimated 35 million students.

Most importantly, she raised the profile of the program by forging a partnership with actor and children’s author John Lithgow. In 2010, Lithgow read his book Carnival of the Animals in a webcast that challenged readers to beat the number of views of the previous year’s reading of a Lithgow book, and thus guarantee that BOOK IT! and Pizza Hut would donate funds for 50,000 meals to Haiti Relief.

Also in 2010, Brunt led Pizza Hut’s efforts in the annual World Hunger Relief fundraiser, using new packaging, social media outreach, print and MTV integration to raise $1.9 in funds to provide 7.6 million meals to the hungry—the most raised by any of parent company’s YUM! Brand groups. —SG


Honorable Mention:
Jack McFadden, Communications Director, Deloitte:
Jack McFadden is the creative force behind Deloitte’s CR team. In 2010 he conceived, wrote messaging and directed Deloitte’s “Greening the Next Generation” toolkit used to show young people how they can have a positive impact on the environment.


Back to CSR/Legal PR Awards





Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.