2011 CSR Awards: CSR Executive of the Year – Marketer


Winner: Leslie Brunt, Program Director, The Pizza Hut BOOK IT! Program


In 2001, Leslie Brunt took over day-to-day operations for Pizza Hut’s BOOK IT! National Reading Incentive Program, but in the last two years she’s brought the program to more schools than ever before: the six-month reading program was used in 1.4 million classrooms in 80,000 schools, reaching an estimated 35 million students.

Most importantly, she raised the profile of the program by forging a partnership with actor and children’s author John Lithgow. In 2010, Lithgow read his book Carnival of the Animals in a webcast that challenged readers to beat the number of views of the previous year’s reading of a Lithgow book, and thus guarantee that BOOK IT! and Pizza Hut would donate funds for 50,000 meals to Haiti Relief.

Also in 2010, Brunt led Pizza Hut’s efforts in the annual World Hunger Relief fundraiser, using new packaging, social media outreach, print and MTV integration to raise $1.9 in funds to provide 7.6 million meals to the hungry—the most raised by any of parent company’s YUM! Brand groups. —SG


Honorable Mention:
Jack McFadden, Communications Director, Deloitte:
Jack McFadden is the creative force behind Deloitte’s CR team. In 2010 he conceived, wrote messaging and directed Deloitte’s “Greening the Next Generation” toolkit used to show young people how they can have a positive impact on the environment.


Back to CSR/Legal PR Awards



Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.