2011 CSR Awards: CSR Executive of the Year – Community Relations


Winner: Renee Connolly, VP, US Communications, EMD Serono


Renee Connolly spearheaded a company policy providing EMD Serono employees with two days each year to get involved in community service. In 2010 EMD Serono and Pfizer assembled a team of 250 riders to take part in the Cape Cod Getaway, a two-day, 150-mile bike ride benefiting the National Multiple Sclerosis Society. The effort raised more than $185,000 for the cause.

Other volunteer efforts include a job shadow program with local high school students, work with the Boys & Girls Clubs of America, building projects with the Franklin Park Zoo and New England Wildlife Center and delivering flowers to cancer patients. Under Connolly’s leadership, EMD Serono employees more than doubled their volunteer hours. —Regina D’Alesio

CSR Best Practice: “Engage employees in a variety of ways—financial contributions, time, in-kind goods and pro bono services to maximize participation,” says Connolly. “We have seen the benefits throughout the company and in our employees’ personal lives.”

Honorable Mention:
Bill Bullard, Director of Corporate Relations for Latin America & The Caribbean, Diageo:
Bill Bullard’s passion is the “Learning for Life” initiative, which provides the less fortunate with education and training in tourism, the arts, hospitality, entrepreneurship, retail and teaching.


Back to CSR/Legal PR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.