While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

As the COP 16 United Nations Climate Change Conference in Cancún moves into its second week, the focus on global warming is heating up. Already the chatter from the event is piquing interest—with the announcement that 2010 stands to be one of the hottest years temperature-wise on record, and the fact that countries just can’t seem to align on curbing emissions. With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks. In addition, and most importantly, says Kevin Moss, head of CSR at BT Americas, it’s simply the right thing to do.

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