Common Sense Can Jump-Start Climate Efforts


Common Sense, Energy Bill Can Jump-start Climate Efforts

If your a company is the size of BT Americas, the level of climate change activities, reporting and communications is staggering. Yet, says Kevin Moss, the company’s head of CSR, smaller organizations can make a difference, too. “Actually, a lot of this is just common sense,” he says. Here’s how to get started:

• Learn as much about your energy bill as you do your phone bill. Focusing on a cost perspective is great start.

• Think about what impact your products and/or services have on society.

• Determine if there’s opportunities to shift, fine-tune or position your portfolio to help your customers with their sustainability needs.

• Identify what your biggest energy drainers are, and concentrate on them.

• To start, go to the Carbon Disclosure Project (cdproject.net) and see how other organizations are reporting their climate change efforts.

Read the full story in PR News.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.