When PR and Investor Relations Collide: Not a Doomsday Scenario

As GM revels in its successful IPO and Ireland tries to climb out of its financial crisis, there’s no shortage of dramatic financial news these days. Which, of course, keeps the investor relations professional busy. Yet as corporate reputation and public trust issues grow, and social media and digital PR continues their march, there’s something afoot in IR that all communicators must take note of—integration. “There’s a certain convergence of all fields of PR into one communications discipline,” says Stephen Allan, VP of marketing and communications Unilife Medical Solutions, based in Lewisberry, Pa. “There’s really no such thing as PR and IR anymore, it’s really just communications.

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