When PR and Investor Relations Collide: Not a Doomsday Scenario


As GM revels in its successful IPO and Ireland tries to climb out of its financial crisis, there’s no shortage of dramatic financial news these days. Which, of course, keeps the investor relations professional busy. Yet as corporate reputation and public trust issues grow, and social media and digital PR continues their march, there’s something afoot in IR that all communicators must take note of—integration. “There’s a certain convergence of all fields of PR into one communications discipline,” says Stephen Allan, VP of marketing and communications Unilife Medical Solutions, based in Lewisberry, Pa. “There’s really no such thing as PR and IR anymore, it’s really just communications.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.