Case Study: Defining Moment—At Depth of Recession, GE’s CEO Stands and Delivers Powerful Speech at West Point

Company: GE Timeframe: Nov. 1 - Dec. 9, 2009 Sometimes a PR campaign doesn’t sound like a PR campaign. Sometimes it sounds like a speech. Although by definition it is a one-time event witnessed by an audience, a speech can be an extremely effective public relations tool not only for driving a message but also for defining the person delivering it and the organization he or she represents.

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