Self-Police Your Green Claims Now, Don’t Be Sorry Later


Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.

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  • Michelle Bernhart

    Nice article. It’s important to note that the new Green Guides are proposed revisions (not published, final revisions). The FTC is accepting comments until 10 December–in case anyone reading this wants to submit input.