United Parcel Service is perennially at or near the top of the Forbes 500 list of the most socially responsible companies. It’s the kind of honor that other organizations surely envy, so how does UPS do it? The short answer: A strong combination of environmental performance, stakeholder engagement and investments in the communities where UPS does business. And then there is the PR part. How do UPS and other CSR leaders actually communicate their CSR programs?
Communicating CSR: Stats Are Fine, Impact Stories Are Better
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