Customers Will Spend More for Great Service; Public’s Perception of Green Brands Decidedly Positive


â–¶ Customer Service Crucial: Underscoring the importance of a strong PR/customer service link, 61% of Americans report that quality customer service is more important to them in today’s economic environment, and will spend an average of 9% more when they believe a company provides excellent service, according to the American Express Global Customer Service Barometer. Other findings include: • While 37% of Americans believe that companies have increased their focus on providing quality service, 27% feel businesses have not changed their attitude toward customer service and 28% say that companies are paying less attention to good service. • 48% feel companies are helpful but don’t do anything extra to keep their business. Just 24% say companies value their business and will go the extra mile to keep it, and 21% say that companies take their business for granted. • 81% of consumers are far more likely to give a company repeat business after a good service experience, while 52% are unlikely to do business with a company again after a poor experience.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.