Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In

Despite business budget cuts and overall belt tightening, corporate social responsibility efforts continue to gain momentum among many organizations. Why? Because in an era of recession and scandal, the public is paying more attention to what business is doing in terms of the environment, the safety of the products they buy for their kids and the food they eat. This “back to basics” philosophy (see “Charting the Industry,” PRN 06/28/10 for more) is a natural catalyst, as organizations look to promote their CSR efforts among the public and with stakeholders. And one of the most important stakeholders in this area is an organization’s employees.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.