Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In


Despite business budget cuts and overall belt tightening, corporate social responsibility efforts continue to gain momentum among many organizations. Why? Because in an era of recession and scandal, the public is paying more attention to what business is doing in terms of the environment, the safety of the products they buy for their kids and the food they eat. This “back to basics” philosophy (see “Charting the Industry,” PRN 06/28/10 for more) is a natural catalyst, as organizations look to promote their CSR efforts among the public and with stakeholders. And one of the most important stakeholders in this area is an organization’s employees.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.