Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In

Despite business budget cuts and overall belt tightening, corporate social responsibility efforts continue to gain momentum among many organizations. Why? Because in an era of recession and scandal, the public is paying more attention to what business is doing in terms of the environment, the safety of the products they buy for their kids and the food they eat. This “back to basics” philosophy (see “Charting the Industry,” PRN 06/28/10 for more) is a natural catalyst, as organizations look to promote their CSR efforts among the public and with stakeholders. And one of the most important stakeholders in this area is an organization’s employees.

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