Use Community Access TV to Get Your Message Out

It’s great when you can hire an A-list celebrity to hawk your product or service on TV. But for smaller organizations with limited resources—and particularly nonprofits—community access television (CAT) can be an attractive option as a messaging vehicle. Although CAT does not have the centralization or unified reach of broadcast and cable television, it can still be an effective channel for community-oriented messages and causes. However, public relations professionals need to be aware of how community access television works and the differences in dealing with community access as opposed to conventional broadcast or cable television. Community access television is a unique by-product of the cable television system in this country.

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  • Jen Homann

    We are looking to take this one step further, as we are producing our content in-house and sending it out to our local CAT stations. The content looks just like a news piece, which is perfect for CAT stations around here that do not have the staff to cover every health story they’re interested in.
    We’ve just started and already have a HUGE win with one of the stations – just hoping the rest will catch on, as well.