It’s great when you can hire an A-list celebrity to hawk your product or service on TV. But for smaller organizations with limited resources—and particularly nonprofits—community access television (CAT) can be an attractive option as a messaging vehicle. Although CAT does not have the centralization or unified reach of broadcast and cable television, it can still be an effective channel for community-oriented messages and causes. However, public relations professionals need to be aware of how community access television works and the differences in dealing with community access as opposed to conventional broadcast or cable television. Community access television is a unique by-product of the cable television system in this country.
Use Community Access TV to Get Your Message Out
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