Inspire Employees to Participate in a Company’s Green Initiative

Office Depot’s dedication to its green initiative is evidenced by its environmental-centric internal staff, headed by director of environmental strategy, Yalmaz Siddiqui. Still, he says, having a specialty division is not enough to build a successful initiative. “Notwithstanding our strategic focus on having green programs owned by core business functions, some functional areas still believe that if an idea is related to green, it must be owned by the small, central environmental team. The biggest challenge is persuading all internal functions that green can help them meet their goals, and therefore needs to be owned by the individual function/business unit in order to be successful,” Siddiqui says. He offers four main recommendations to get internal staff motivated: 1.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.